The word hologram originates from the Greek words, “holos” and “gram” meaning “whole view” and “written” respectively. A hologram consists of two or more images arranged so that each is alternatively visible depending upon the angle of perspective of the viewer.
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Holograms have several uses in the labelling industry that can really benefit your company. The advantages include:
- Preventing counterfeit goods
- Enhancing the brand image of your product
Throughout modern society the problem of counterfeit goods is increasingly worrying. It costs governments billions in tax each year as well as hugely damaging the brands who are being replicated. According to estimates by the Counterfeiting Intelligence Bureau (CIB) of the International Chamber of Commerce (ICC), counterfeit goods make up 5% – 7% of world trade. The effect of fake products being sold into an economy covers a vast range of areas.
These include:
- Job loss
- A fall in Foreign Direct Investment
- Consumer utility (health and safety risks)
- Increased crime rate
One option to counteract counterfeiting is holographic labelling. Holograms are extremely difficult to forge due to the specialized and technological equipment needed to copy the master hologram. Clothing brands such as Louis Vuitton and Fendi are now using these labels as a way to quickly and effectively identify legitimate products. This has helped customers and law officials to easily distinguish between fakes and genuine products. Furthermore, more complex holograms now contain a wireless tracking device, allowing suppliers to detect stolen goods and inform security services.
In addition to the security benefits, holograms also provide products with an amplified sense of value. Research suggests that consumers favour a product bearing a hologram when looking for a high quality product. A hologram provides a finish that cannot be attained by other types of labelling, helping to entice customers when they are purchasing goods.
Due to these reasons, holograms can give you a competitive edge in whatever area of manufacturing and distribution you operate in. From the first stage of production, to reaching the end customer, they assist in keeping your products safe and distinguishable whilst retaining a feeling of high quality.